Is Bigger Really Better?
By Melanie Benson Strick | March 2nd, 2010Over the last few years I’ve noticed a growing fascination in the business community with “bigger.” Growing a mailing list of 10,000, 50,000 or even 100,000 followers. Amassing hundreds and thousands of clients. Achieving a million (or even a billion) dollars in revenue. Conquering a niche. But is bigger really better? Have you ever stopped to wonder what the cost for achieving bigger is? What you might have to give up?















