7 Character Traits of Extraordinary Entrepreneurs
In 2001 I discovered I was a much better entrepreneur than I was a corporate ladder climber. As I turned in my 2-week notice at Motorola after 10 years in business, I was ecstatic to finally be my own boss. Over the next 18 months I was broke, frustrated, overwhelmed and doubting my ability to be successful on as a business owner.
Then, it hit me.
I was trying to build success the way I showed up as an employee. I had not developed a successful set of character traits to succeed on my own. So I began to study hundreds of extraordinary entrepreneurs from all walks of life in a “success modeling project” and discovered that there are 7 common character traits they share.
1. Clarity of Purpose.
Knowing what to direct our energy, focus and resources on is only possible when we are clear about our purpose. What are we here to accomplish? What has to be done right now? If you aren’t clear, then you will end up spinning around in your head and feel overwhelmed. When you have a clear sense of purpose, you can easily determine what to invest in, what to spend time on, and what tasks are the highest priorities in the moment.
2. Discipline to Say No.
Saying no to distractions and bright shiny objects creates more space for what’s important. Many of us have this false belief that saying no will limit what we can have. Or because we don’t really know what we do want, we say yes to everything hoping at some point the magic “a-ha” will reveal itself. Saying no means we can have more of what we really want – because we have made it a practice to keep out what isn’t serving us so there is room for having what we do want. Practice having the discipline to say more yes only to the things that feel 100% on track…and “maybe” to the rest. Create a system to evaluate and filter out what doesn’t make sense.
3. Confidence.
As entrepreneurs we are often faced with complicated decisions, unpleasant interactions and gut-wrenching choices. Having confidence helps us have the gumption to do the right thing – even when it’s hard. Confidence comes from feeling clear, energized, skillful, supported and aligned with the appropriate resources. If you find yourself holding back or fearful of taking action, you might need a confidence boost! One way to get a boost of confidence is to gather the facts – what is real vs. what you might be “making up” in your head. Consider making a list of the facts so your emotions don’t get the best of you.
4. Take Calculated Risks.
An entrepreneur can only grow by taking risks – often into unknown territory. But they aren’t blind risks…they are calculated based on priorities and known risks. Priorities are the things that you need the most right now – cash flow, team support, credibility, an urgent project, etc. A calculated risk is a decision you make to move towards a goal, even if you don’t know how it will work out, because at this point it aligns with the criteria you’ve established for success. If you follow entrepreneurs who have a track record of extraordinary success, you’ll notice they don’t always have clarity on how a decision will work out, but they make consistently good decisions. Learn how to build your own decision making formula for success!
5. Ruthless Leverage.
Entrepreneurs burn themselves out when their success depends solely on them. Leverage is a way of looking at your business growth opportunities to impact and succeed through systems, delegation, replication and automation. The degree to which we choose to use leverage is the degree to which we can grow. Extraordinary entrepreneurs typically have a big vision – bigger than anything they can pull off alone – so they will align with others who can implement their ideas quickly.
6. Congruency.
Deep inside of your subconscious mind, you have a congruency barometer – is this task, project, opportunity or business model good for me, the people I serve and the world around me? When your congruency barometer doesn’t perceive a fit, you will sabotage your progress. In order to make big leaps into unchartered waters, extraordinary entrepreneurs have to have a “fit” between the direction they are heading and what they value in life. These factors often include the time you have for family or how much work you think a project will take will take or whether you believe you can pull off the vision. Whatever it is, get congruent and you’ll notice a huge shift in your results.
7. Possibility Attitude.
Do you sort for why things won’t work…or why they will? Many people who are natural problem solvers tend to see all the reasons why something won’t work …
“I’ve tried it before”
“That’s too hard”
“How will I pay for it”
Extraordinary entrepreneurs recognize that all things are possible – it’s their attitude towards the goal that has to shift. When you believe you can accomplish anything you “sort” ideas and opportunities differently. Someone who has a limited filter typically rejects 99% of new ideas. Someone who sees everything as a possibility only rejects what isn’t in alignment. Which one are you?
Which of these character traits do you already have? And are there any you’d like to strengthen? Please share in the comments below…
_____________________________________________
Ready to create your own highly profitable decision making formula for extraordinary results? Become an Idea and Profit Incubator (find out here here.)











Melanie Benson Strick, the Big Idea Catalyst, helps thought leaders uncover the biggest way to unleash their brilliance without losing their sanity or their soul. With over 12 years in corporate America and eight years as a business owner, Melanie works exclusively with big thinking, heart-based entrepreneurs who are frustrated trying to run a successful business. Co-author of Entrepreneur.com’s “Start Up Guide to an Information Marketing Business” and faculty member for StomperNet, Melanie has a solid reputation for authentic but direct training and mentoring on 6 figure plus business success.
5 comments
Love this article, Melanie! It’s just what any entrepreneur needs to refocus, recommit & be more confident!! I was feeling stuck in how to get started in building my business, and which one =), but after reading this article, I sat a moment to think about… I now have Clarity of Purpose and was able to write out a brief business plan. I’m working on the product and next stop…Taking Calculated Risk!
What really struck me was the point about congruency. With a clear blueprint for what success means to you, every opportunity is easy to assess against the backdrop of that blueprint–does it fit the big picture?
Clarity of purpose,Confidence,Discipline to say no are qualities an entrepreneur should have to succceed but How to tale calculated risk into ventures are indespensible traits to awaken to ensure sucess and grow and growth.
[...] Character traits of extraordinary entrepreneurs by Melanie [...]
Thank you for such a fantastic web site. On what other blog could anyone get this kind of information written in such an insightful way? I have a presentation that I am just now working on, and I have been looking for such info.