How to Leverage Your Unique Brilliance with “Brand Multiplication”

Tired of working so hard to get your products sold? Do you have a proven concept, program or product that could be successful in new markets? Then you may be a candidate for a brand multiplication program (otherwise known as licensing, certifying or reselling your unique brilliance.)

The idea behind brand multiplication is letting other people sell your idea or product and you get paid every time they do. Think about recording artists. They record a song and they are paid every time that song is played on the radio, TV or in a movie soundtrack.

Have you ever heard of the slogan “Got Milk?” Well a very savvy entrepreneur named Gary Ryan Blair created the slogan “Got Goals?” It was such a hot slogan that he was asked to sell licenses to some of the top athletic organizations as well as usage on multiple success products.

With brand multiplication we are talking REAL passive revenue here. Create it once and make money over and over again.

Now let’s take this idea in another direction. Think of all the coaches and consultants out there who have unique programs or processes that they offer their clients. If you could prove that your system works, predictably, and another coach wanted to get up and running quickly, don’t you think they would LOVE to replicate your success without recreating the wheel?

I recently was approached by a very well known speaker and consultant to license one of my 12 month coaching programs to them. Their focus is on marketing and sales and I already have a proven step-by-step process. It’s a huge win-win for me to get paid every time THEY sell the system.

4 Reasons To Consider Brand Multiplication

Maintain Your Brand.
You know people are swiping your concepts or ideas anyway so why not get paid for it? By setting up one of these expansion strategies, you also create exclusivity with your brand or concept.
Expand Access To New Markets.

You can expand your programs or products into new markets through your trained representatives already active in different industries. This is a great strategy if you have a big mission but don’t want to build your own empire.

Product Integrity.
With brand multiplication, you can also maintain higher standards of HOW your concept, program or products are distributed.

Create Recurring Revenue.
With a licensing agreement, there are multiple revenue generation strategies from selling a blanket license to setting up a royalty payment where every time they sell your program you get paid. Another model is to ensure that the person receiving the training has to keep up their “license” by paying you a monthly fee in exchange for on-going use of your brand or training.

Think this might be a good growth strategy? Here are some tips to get started:

1. Get clear on WHO would want to resell your product or program. Knowing who the target is will dictate how you approach the remaining steps.

2. Research standard licensing, certification or reseller fees for your industry. You will also want to understand the ins and outs of each payment type as some may be harder to track.

3. Patent your intellectual property. It’s very hard to control a license if you don’t have your original concept trademarked or patented.

4. Create your strategy. By mapping out all the elements of your licensing approach you’ll make sure you don’t miss any key steps. Include elements like: exclusivity, distribution rights, terms, territory, and warranties.

5. Develop strong legal agreements. You’ll need a good IP lawyer to assist with your licensing agreements and non-disclosures.

6. Design your training process. You’ll experience better results if you train your licensees on how to market and sell your programs. If there is fulfillment or implementation support involved, even better!

7. Set up a financial tracking system. Having an agreed upon tracking system for sales and payments will eliminate a lot of stress. Be sure to include it in your agreements.

Before you get rolling with your offer there are a few things to consider first.

One, have you proven out your concept or program? In order to get top dollar, you’ll need to ensure that what you have sells (and/or performs consistently.)

Two, are you willing to spend the time to filter out good candidates from poor ones? Not everyone makes a good licensee so you’ll need to have a way of qualifying potential candidates BEFORE they sign the agreement.

Three, set up the proper systems and/or resources to manage your licensing program. This is not a “roll it out once and then move on” type program. You’ll need someone to manage questions, handle program updates and track sales and financial payments.