Archive: September, 2010

Lost and Found: Why Clients Who Leave Can Be Your Profit Goldmine

Posted by Melanie Benson Strick - September 28, 2010 - Business Strategy
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I was talking with a colleague the other day about their business. Like me, their ideal client already has an established business and knows they want to grow through scalable strategies and automation. As we were bouncing around some ideas of where those clients are I asked him, “Do you think you’ve lost some ideal [...]

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Disastrous Unconscious Choices Fast-Paced Entrepreneurs Make that Stunt Growth

Posted by Melanie Benson Strick - September 21, 2010 - Mindset
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I’ve been watching something happen lately and it seems that the more our fear rises the more this issue has just gotten out of hand. It typically comes up behind closed doors in one of those private conversations I have with a client or a colleague who has hit the wall. The conversation starts something [...]

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Five Insights On Increasing Profits through Value and Service

Posted by Melanie Benson Strick - September 15, 2010 - Business Strategy
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Not too long ago I read a book my friend Jim Palmer sent me called Stick Like Glue: How to Create an Everlasting Bond With Your Customer so They spend More, Stay Longer and Refer More! Here I was laying on a lounge chair at my favorite spa resort, The JW Marriott in Palm Desert, [...]

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The Value of a Lifetime Customer and the Power of Newsletter Marketing

Posted by Melanie Benson Strick - September 7, 2010 - Business Strategy
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By Guest Expert, Jim Palmer – The Newsletter Guru I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand it’s important to maintain good relationships with their customers to keep them repurchasing for many years, most would be hard-pressed to give [...]

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