Conquering the 3 Biggest Barriers to Preview Calls that Fill your Programs

I recently asked my community, “What’s your biggest question about using teleseminars to fill your coaching programs?”

I thought I’d share three of the biggest questions they asked so far (you can share your question with me here.)

1. Right Amount of Content

There are a lot of schools of thought on how much you should give away versus how much you hold back.

As a matter of fact I just returned from a live event where I watched two very famous speakers do nothing more than entertain a room full of 500 people. There wasn’t a shred of content in their presentations but they sold a ton.

But here’s the real deal. Most of the people walked out of there not knowing WHY they bought and reeling in a state of disbelief. There will be a bunch of refund requests and non-ideal clients showing up for those programs.

Is that what you want?

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Solution: What if you could give a ton of high quality content and still fill your programs? I believe HOW you give the content is more important that how much. There are little signals we can provide to our listeners that trigger a need to know way more than you are able to provide in a very short period of time.

The idea is you want them to understand that this is the just the sprinkles on top of the cake, not the whole cake!

2. Overcoming the Offer Stumble

For many years I was struggled with what I call the offer stumble .

I had no problem coaching, training or presenting. I loved giving massive value to a listener but when it came time to switch gears to making an offer to work together I would stumble.

I would feel so frustrated with why people were not taking the next step with me – “They all said how AMAZING the call was. Why didn’t they buy?”

When you don’t know how to switch gears from sharing your ideas or gifts into inviting people to work with you gracefully and powerfully it’s called “offer stumble.”

Everyone feels your lack of confidence and they unconsciously make a decision that you are not confident about your offer.

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Solution: There are a few techniques I teach to overcome this challenge but most will benefit from two things. One, designing an offer that you feel is so powerful and exciting that you are contagiously excited. Two, using an anchoring process to ramp up your confidence (this is one of the coolest techniques I teach people!)

3. The Right Technology

I remember a preview call I attended once where five minutes into the call the host was still trying to figure out how to make the mute button work. The energy of the call got weird cause the host was obviously flustered.

Then there are those times when someone ventures into the bridge line abyss when a “freebie” system freezes out the callers. Oops.

Surveys? Recording? Follow up sequences? Squeeze pages?

Wow, there is a lot to figure out!

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Solution: Knowing how to run a profitable preview call series from start to finish can feel a bit daunting. Fortunately I’ve been doing them for years and have cultivated a nice little checklist of what to do and what technology to use so it’s a cake walk now. What you need is a step-by-step system to move you through each step of the way.

I’ll be sharing more about the biggest questions about hosting your own preview call (if you haven’t shared your question yet please do now here).

In a couple of days I’ll also let you in on a new training I’m hosting in mid-April to help you discover EXACTLY how to create your very own profitable “kick butt preview call system” that fills your programs.